Why did the authors do this study?
The authors did this study to try to prove that media literacy is as important as other types of literacy - such as reading comprehension.
How did the authors do the study?
The authors studied a group of 11th grade students in an English media/communication class at Concord High. These students received media-literacy instruction. At a different school, a group of students with similar backgrounds were chosen and did not receive the media-literacy instruction.
What data/results emerged from the study?
Results suggested that media literacy instruction improves students' ability to identify main ideas in written, audio, and visual media. Additionally, the study showed that significant differences were found for writing quantity and quality. Text analysis skill improved, including the ability to identify the purpose, target audience, point of view, construction techniques used in media messages and the ability to identify omitted information from a news broadcast in written, audio or visual format.
What do the authors conclude from the data analysis?
The authors concluded that in most areas of the study, the group that received media literacy education outperformed the control group.
What is the significance of the study?
This study shows that media literacy is vitally important and can enhance other literacies.
How do these findings influence your position on media literacy and school curriculum?
I have always felt that media literacy is important and deserves a place in school curriculum. This study reinforces my beliefs.
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