CenturyLink
The CenturyLink commerical engages viewers by connecting people through common family values and aspirations. The deconstruction is accurate. The goal is to show customers that Qwest is now part of the CenturyLink "family. The deconstruction points out that while the ad connects with family's, it paints a rosie picture - not mentioning jobs lost through the merger or lack of customer service. The commerical doesn't seem to marginalize any one race, nationality, etc.
Alltel
Alltel's ad is full of sterotypical views of perceived ethnic behaviors. Additionally, it plays of the fear that if you don't go with Alltel's "affordablel" family plan, you will be putting your family at risk by inviting strangers into your home.
Subscribe to:
Post Comments (Atom)
Good recaps of the deconstructions. I also think the Alltel add was privileging home owners and marginalizing people who have to rent.
ReplyDelete