1. What are the differences between the two covers? What techniques are used to attract your attention? Pay attention to body language, clothing, camera angle, lighting, color, eye contact ect. How do the difference influence what you think and feel about the person.
The first picture is focusing more on sex appeal. Attention is drawn to Arnold's muscles. His clothing, pose and perceived attitude point toward his appeal as a sex symbol and "bad boy". Even the dominant colors of red, yellow bring excitement to the cover.
In the second picture, they are trying to portray Arnold as a politician. They are not showing off his physique. He looks like an intelligent, professional. The overall colors of blue, black lean toward a more professional feel.
Of the two pictures, I am drawn more toward the person in the suit. He looks political. Of course, that's just me. If I were interested in muscles or bad boys, the first picture may appeal to me more.
The first picture is focusing more on sex appeal. Attention is drawn to Arnold's muscles. His clothing, pose and perceived attitude point toward his appeal as a sex symbol and "bad boy". Even the dominant colors of red, yellow bring excitement to the cover.
In the second picture, they are trying to portray Arnold as a politician. They are not showing off his physique. He looks like an intelligent, professional. The overall colors of blue, black lean toward a more professional feel.
Of the two pictures, I am drawn more toward the person in the suit. He looks political. Of course, that's just me. If I were interested in muscles or bad boys, the first picture may appeal to me more.
2. What do you find appealing or not appealing about the cover of the magazine?
I find the second cover more appealing. Arnold looks happy and professional. He's not a man that I find particularly sexy. So, the first cover does nothing for me. The Esquire cover strives to put him in a favorable light. He is smiling and friendly looking. He's pointing "at me" which makes me feel like he is personally connected and has something to say to me.
3. What elements in the design make it appealing or not appealing?
In the second cover, the colors are professional. The cover is not too busy and is easily read. The first cover is busier and more colorful. The overall feel of the first cover is less appealing to me.
4. What elements are included on the cover to sell this magazine? Consider title, imagery, sensationalized headlines, exclusive articles, secrets, gossip, free gifts, and celebrity news.
4. What elements are included on the cover to sell this magazine? Consider title, imagery, sensationalized headlines, exclusive articles, secrets, gossip, free gifts, and celebrity news.
In the first cover, they use sensationalized headlines and secrets to appeal to the reader. "20 Inch Arms In 3 Big Moves" and "Get Lean in Less Time!" If I read this magazine, I'll know the secrets of getting fit and looking like Arnold in "3 Big Moves" and "In Less Time!"
The second cover offers "Exclusive" interviews that the reader won't get anywhere else.
I believe this magazine is marketed for men. They've included a scantly clad woman for that demographic.
5. Describe the type of content in one issue.
The content in the first magazine appears to be geared toward people interested in fitness and muscle building. It seems to be marketed to people who want quick results.
6. What products or services are advertised in the issue?
In the first magazine, I can imagine there would be lots of advertising for fitness related stores and items: GNC, protein shakes, exercise equipment, athletic wear, etc.
7. What lifestyle, values and messages are being promoted by the contents in the issue?
The first magazine seems to be geared toward people in the bodybuilding lifestyle. Health and fitness don't seem to be stressed as much as looks and getting "big". The cover seems to promote looks and physical features as extremely important.
8.Describe the demographics for what you think may be the magazine’s intended target readership. Consider age, sex, interests and socioeconomic status.
Magazine 1 would be geared toward the 30s and 40s age range men interested in bodybuilding and looking good. I think these would be middle-class men (probably single) with money to spend on this type of activity.
9. What features of the magazine indicate to you that this is the intended readership?
The pictures, names of articles included in the magazine lead me to believe that the intended readership is described as above.
10. What personalities or celebrities are used to promote this magazine?
Many bodybuilders look up to Arnold Schwarchennegger. He made bodybuilding what it is in America today.
Many bodybuilders look up to Arnold Schwarchennegger. He made bodybuilding what it is in America today.
11. Are these personalities or celebrities promoting or challenging stereotypical messages? How?
In this cover, he is definitely promoting the stereotypical messages that are associated wth bodybuilding and how people should focus of outer beauty.
In this cover, he is definitely promoting the stereotypical messages that are associated wth bodybuilding and how people should focus of outer beauty.
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