Week 4, Activity 2

Media language: Bold colors and fonts attract the target audience. Red, yellow and orange are fiery and attention getting. They represent excitement. Prominent image of easily recognizable celebrity portrayed to draw the attention of audience. "Get Lean" & "20 Inch Arms" appeals to men wanting to sculpt muscle. Subheading "in less time" & "in 3 big moves" hint at quick results.
Institution: Magazine front cover
Genre: Men's Weightlighting, Muscle building, health and fitness
Representation: Represents a strong, fit, healthy and fit males. The celebrity is known as a tough guy and is represented as "cool" with his sunglasses and bulging muscles.
Audience: The audience for this magazine would be 20-30 year old males interested in weightlifting, body sculpting and fitness. The magazine is targeted to men who have time to time to work on their bodies and desire to look good. Men would purchase this magazine to find out how they could build muscle like the celebrity. Women are not represented or targeted.
Ideologies and Values: This magazine represents values such as, living healthy, exercising, building muscle and looking good. Buy this magazine and you can be "hot" like Arnold :)
Narrative: This front cover tells the story of how men can look good, be healthy and get huge muscles in a short time.

 

 

Media language: Blue and magenta are colors that represent royalty and being in charge. The celebrity is pointing directly at "you" the buyer. His pose draws you in to read the headline - "Arnold: The Next Governer of California. Really." Additionally, the lady on the cover draws the interest of men with her bare-bellied pose.
Institution: Front magazine cover
Genre: Business men, men interested in politics, powerful men
Representation: Arnold's pose and clothing represent a man in a position of power. With his finger pointing at the reader, you could feel like he is talking directly to you.
Audience: Middle-age men with interests in business, politics and women
Ideologies and Values: This magazine represents values such as power and politics. There is a nice looking woman on the cover too - therefore, it points to looks being important. Arnold is smiling and appears friendly.
Narrative: This magazine cover tells the story of a man who was recently put into a position of power. He represents good-looking, American immigrants who have risen to a position of power.